the bay spring fashion
‘Style for Every You’
As Canadians emerged from the pandemic, The Bay sought to inspire them to refresh their closets and homes. They showed off the breadth and variety of their products with a slick, new video approach that celebrated style and design for ‘every you’. Then they took to the streets with real-time, data-driven, weather activated billboards that contextually served up home and fashion options to suit ‘every mood’, reinforcing that there’s always something in season for everyone at The Bay.
Role: Senior Art Director
Client: The Bay
Agency: lg2 Toronto
ECD: Nellie Kim, Chris Hirsch, Ryan Crouchman
CD: Jeff Cheung, Rana Chatterjee
Director: Sammy Rawal
Production: Revolve Films
Cinematography: John Kerr
Editing: Raj Ramnauth, Nimiopere
VFX: Julian van Mil, Studio Feather
