Public Mobile wanted a new visual identity to position the brand better within their competitive landscape and to build a stronger foundation as a brand, to raise brand awareness, and to speak their brand through their visual identity more effectively. After a vast amount of in-depth research of the telecom market in North America and around the world, we’ve set our goals high and decided to create a world-class telecommunications brand that would truly stand out in terms of visual identity, brand strategy, and brand personality.
The concept and the new logo of Public Mobile was built upon a bigger idea of public parks and communities - where anyone can come and enjoy. The brand illustrations were meant to communicate this story behind their core brand, the public. The randomized variations of the logo type communicates the diversity and the unique personalities of each individual of the people and the public. The 6 main variations of the logo are meant to be randomly placed throughout their brand collateral, marketing and digital assets.
Role: Lead Design, Branding, Digital Art Direction Agency: Cossette Client: Public Mobile
Head of Design: Luis Coderque Creative Directors: Natasha Michalowska, Matt Hubbard Design + Art Direction: Yura (Yoojung) Lee, Ben Ruby, Olga Netava Illustrations: Ben Wiseman
