Poke & stroke rebrand
Poke & Stroke is a collective of artists who perform life-changing artwork that empowers people and encourages self-confidence.
As a sub-brand of Ink Barber studio known for their Scalp Micropigmentation, Poke & Stroke offers cosmetic tattoo art services including:
Micro-blading, Lip blush tattooing, Tattoo art, Cosmetic Tattoo Art Training
To highlight their unique brand personality that speaks the Fun/ Edgy/ Rad/ Retro language they want to portray more of,
we went with the theme of ‘Back to the 80s’.
Celebrating its connection to Ink Barber brand, and combining the idea of a traditional barber shop with
the art of poking and stroking in the modern tattoo technique, we came up with the unique new visual identity for Poke & Stroke.
Role: Creative Direction, Branding, Design
Freelance Project
Professional/ Respected
Down-to-earth/ Approachable
Role: Art Direction
Client: Jeep US
Agency: Publicis Groupe (Razorfish)
